Maritime Colours graphic design team has significant experience with logo design and  profiles for companies in different industries. Working with a company profile is a natural part of the creative and strategic process within corporate identity. BRs logo is a simplification of the former BR logo which was a very detailed symbol.  Maritime Colours has chosen to focus on the boat, the  sail and its dynamics. By simplifying the symbol  to a minimum,  it gives a very distinctive and unique expression that will create recognition.  The logotype has a clean, tight, contemporary style, combined with a classic and detailed Serif font.  It was important to keep the associations long traditions while adding  a modern expression. 

The shape of the logo (the sail) is in motion,  creating a dynamic effect while symbolizing prosperity, positivity and professionalism. This helps emphasize the goal of Bergen Rederiforening which is to strengthen the Bergen region to become one of the world's leading shipping regions.

 

Visit www.rederiforeningen.no